Create an engaging and interactive tour to exhibit the benefits of the Telegraph’s digital offering, whilst building upon the success of 2011.
To achieve the data capture targets set and to trial and demonstrate the iPad and mobile versions of the application.
A fully digital and interactive stand that allowed visitors to demo the application on iPad and Mobile as well as showing off the best of the content features on three large format touch screens.
A touch screen photo booth allowing users to have their picture superimposed onto the front page of the Telegraph app. This was printed off and also emailed to the user to provide a physical and digital take home.
A competition was also run across an SMS campaign for further digital integration.
Over 1,000,000 opportunities to see across eight events.
23,000 entries for data capture (exceeding the 20,000 target).
60,000+ downloads across the campaign.