- A touring, engaging digital consumer stand
- Providing suitable demonstration of the new iPad application
- To achieve data capture targets set
Creative concept behind the ‘digital hub‘ stand, fabrication and the overall management of the 2011 tour.
Creative Stand Design:
- Facilitate the design of an award winning multi-functional and modular stand.
- Acting as a digital ‘hub’, this utilised large screens as digital signage to inform passers by and provided free wifi to the users of the stand.
- Housed iPads for demonstration purposes, newspaper dispensers and data capture units.
- Site liaisons
- Supplier negotiation
- Media contra deal delivery
Over 1,000,000 opportunities to see across 8 events
21,000 entries for data capture (exceeding 15,000 target)
FMBE award for ‘Innovation in Action’